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</o:shapelayout></xml><![endif]--></head><body bgcolor=white lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal style='text-align:justify'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>FYI…<o:p></o:p></span></p><p class=MsoNormal style='text-align:justify'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='text-align:justify'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>For those interested in the domain name industry, ICANN Announces Phase One Results from a Multiyear Consumer Study on the Domain Name Landscape.<o:p></o:p></span></p><p class=MsoNormal style='text-align:justify'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='text-align:justify'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Happy reading!<o:p></o:p></span></p><p class=MsoNormal style='text-align:justify'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='text-align:justify'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Fahd Batayneh<o:p></o:p></span></p><p class=MsoNormal style='text-align:justify'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>ICANN<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Sent:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Monday, June 01, 2015 10:56 PM<br><b>Subject:</b> ICANN News Alert -- ICANN Announces Phase One Results from Multiyear Consumer Study on the Domain Name Landscape<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><div style='border:solid #CCCCCC 1.0pt;padding:8.0pt 8.0pt 8.0pt 8.0pt'><div><p class=MsoNormal><a href="http://www.icann.org/"><span style='font-family:"Arial","sans-serif";text-decoration:none'><img border=0 width=94 height=94 id="_x0000_i1028" src="cid:image001.jpg@01D09D16.6966F1E0" alt=ICANN></span></a><span style='font-family:"Arial","sans-serif"'><o:p></o:p></span></p><h2><span style='font-family:"Arial","sans-serif"'>News Alert<o:p></o:p></span></h2><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in'><span style='font-family:"Arial","sans-serif"'><a href="https://www.icann.org/news/announcement-2015-05-29-en">https://www.icann.org/news/announcement-2015-05-29-en</a><o:p></o:p></span></p><div style='margin-top:15.0pt'><div class=MsoNormal align=center style='text-align:center'><span style='font-family:"Arial","sans-serif"'><hr size=2 width="100%" align=center></span></div></div><h2 style='margin-bottom:0in;margin-bottom:.0001pt'><span style='font-family:"Arial","sans-serif"'>ICANN Announces Phase One Results from Multiyear Consumer Study on the Domain Name Landscape<o:p></o:p></span></h2><p><span style='font-family:"Arial","sans-serif"'>29 May 2015<o:p></o:p></span></p><p><span style='font-family:"Arial","sans-serif"'>The Internet Corporation for Assigned Names and Numbers (ICANN) today published the findings from its ICANN Global Consumer Research Study, Phase One, conducted on its behalf by Nielsen, to measure aspects of consumer awareness, perceived consumer choice, experience and trust related to the current generic top-level domain (gTLD) landscape and the domain name system (DNS). The global study surveyed 6,144 consumers aged 18+ representing Asia, Europe, Africa, North America and South America, and was administered in 18 languages and drawn from 24 countries. The research, conducted between February 2-19, 2015, was designed to create a meaningful baseline of data on consumer attitudes and will be followed by a second survey approximately one year later. This will also be a key input to a team set to be reviewing competition, consumer trust and consumer choice in the domain name system later this year.<o:p></o:p></span></p><p><span style='font-family:"Arial","sans-serif"'>To prepare for this review, ICANN's stakeholder community recommended a list of metrics and definitions to help inform consideration of these areas. ICANN commissioned this survey in response to recommendations from the Implementation Advisory Group on Competition, Consumer Choice and Consumer Trust (IAG-CCT). Among the 66 metrics recommended, a subset of 11 were identified as best being measured using a global survey of Internet users. ICANN conducted <a href="https://www.icann.org/news/announcement-2-2014-07-16-en">an open RFP</a> and signed a contract with Nielsen to conduct the study in November 2014.<o:p></o:p></span></p><p><span style='font-family:"Arial","sans-serif"'>"This is the first time we've surveyed consumers directly about domain names and Internet use, and it provides an important benchmark as the new domains roll out," Akram Atallah, president of ICANN's Global Domains Division. "As the community looks toward future rounds, the survey findings will help inform the best approach."<o:p></o:p></span></p><h3><span style='font-family:"Arial","sans-serif"'>Growing awareness for new gTLDs<o:p></o:p></span></h3><p><span style='font-family:"Arial","sans-serif"'>Since the first new gTLD was delegated in October 2013, more than 630 new gTLDs have been delegated. To gauge perceptions of the new gTLDs, the survey focused on the new gTLDs with the greatest number of registrations at the time the questions were developed in January 2015 – .EMAIL, .PHOTOGRAPHY, .LINK, .GURU, .REALTOR, .CLUB, .XYZ and a regionally relevant TLD, including internationalized domain names (IDNs).<o:p></o:p></span></p><p><span style='font-family:"Arial","sans-serif"'>Across all survey respondents, 46 percent reported awareness of at least one new gTLD, with 65 percent of those who are aware reporting they have also visited a new gTLD. Notably, .EMAIL and .LINK led in awareness and visitation of new gTLDs.<o:p></o:p></span></p><p><span style='font-family:"Arial","sans-serif"'>"The survey found that domains with an implied purpose and functional associations, such as .EMAIL, were most often recalled by Internet users," said Atallah. "While some of the drivers may be linked to familiarity and general association versus awareness of the extension, we believe it's a signal that people are receptive to the names."<o:p></o:p></span></p><h3><span style='font-family:"Arial","sans-serif"'>Awareness continues to be high for well-known legacy TLDs<o:p></o:p></span></h3><p><span style='font-family:"Arial","sans-serif"'>The survey also examined consumer attitudes toward a subset of legacy TLDs introduced before 2012 – .COM, .NET, .ORG, .INFO, .BIZ, .MOBI, .PRO, .TEL, .ASIA and .COOP. Among these legacy gTLDs, three extensions (.COM, .NET and .ORG) lead awareness, with nearly 8 in 10 (79 percent) respondents reporting knowledge of these domains, on average. These TLDs also had relatively high visitation, with an average of 71 percent of respondents reporting they have visited one of those domains.<o:p></o:p></span></p><h3><span style='font-family:"Arial","sans-serif"'>Consumer trust in the Domain Name Industry is high<o:p></o:p></span></h3><p><span style='font-family:"Arial","sans-serif"'>Notably, Nielsen found that 72 percent of respondents reported high levels of trust with entities that offer domain names. These high trust levels were linked to a perception that the industry will take precautions, give consumers what they think they're getting, and screen companies or individuals who register for certain domain names.<o:p></o:p></span></p><p><span style='font-family:"Arial","sans-serif"'>Of those surveyed, an average of 90 percent claimed to trust the top three legacy TLDs (.COM, .NET, and .ORG), with the highest numbers found in North America, South America and Africa. Consistent with other study findings, the results show trust among new gTLDs is lower than legacy TLDs, but growing: nearly one person in two (49 percent) on average reports that they trusted the sample of new gTLDs provided in the survey.<o:p></o:p></span></p><h3><span style='font-family:"Arial","sans-serif"'>Users aware and fearful of abusive Internet behavior, but taking precautions<o:p></o:p></span></h3><p><span style='font-family:"Arial","sans-serif"'>Abusive Internet behavior, including spam, malware, phishing, and cybersquatting remain an issue for Internet users. At least three quarters of the respondents (74 percent) are familiar with malware, phishing or stolen credentials. Cybersquatting is the only bad behavior that the majority are unfamiliar with — just over 1 in 3 (37 percent) report awareness.<o:p></o:p></span></p><p><span style='font-family:"Arial","sans-serif"'>Regardless of their experience, most Internet users take some personal actions to improve their online security — most commonly installing anti-virus software and modifying their online behavior. There is a continuing need for education as consumers seek out resources to increase their sense of safety and to help resolve issues encountered online.<o:p></o:p></span></p><p><span style='font-family:"Arial","sans-serif"'>Additional Study highlights include:<o:p></o:p></span></p><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3'><span style='font-family:"Arial","sans-serif"'>When asked to describe new gTLDs, the most common words included: useful, informative, helpful, practical, interesting and innovative.<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3'><span style='font-family:"Arial","sans-serif"'>While people are increasingly using different devices to surf the web, 64 percent of respondents report using a search engine as their preferred way to find a website. This is only slightly lower than Internet users report they did two to three years ago.<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3'><span style='font-family:"Arial","sans-serif"'>Registering a domain is not hard, but could be easier – fifty-three percent report that registering a domain is either "very easy" or "somewhat easy" and roughly half want the process of registering a website to be less complicated (50 percent), cheaper (55 percent) and quicker (49 percent).<o:p></o:p></span></li></ul><p><span style='font-family:"Arial","sans-serif"'>ICANN is also working with Nielsen to conduct a global survey of domain name registrants and their perceived sense of trust and choice in the domain name space. Results from that study will be available later in 2015.<o:p></o:p></span></p><h3><strong><span style='font-family:"Arial","sans-serif"'>About the Global Consumer Survey and Supporting Materials</span></strong><span style='font-family:"Arial","sans-serif"'><o:p></o:p></span></h3><p><span style='font-family:"Arial","sans-serif"'>The Global Consumer Survey was conducted by Nielsen on behalf of ICANN. The data collection and analysis phase of the survey took place in February 2-19, 2015, and the final report was delivered in April 2015. A total of 6,144 consumers aged 18+ representing Asia, Europe, Africa, North America and South America were selected based on the number of hours per week spent on the Internet. The survey was administered in 18 languages and drawn from 24 countries. In addition, significance testing was performed at a 95 percent confidence level throughout the survey. For a complete methodological summary, including weighting variables, please contact <a href="mailto:karen.lentz@icann.org">karen.lentz@icann.org</a>.<o:p></o:p></span></p><h3><span style='font-family:"Arial","sans-serif"'>Supporting Materials<o:p></o:p></span></h3><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo6'><span style='font-family:"Arial","sans-serif"'><a href="http://newgtlds.icann.org/en/reviews/cct/global-consumer-survey-29may15-en.pdf">Global Consumer Survey Full Report</a> [PDF, 2.48 MB]<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo6'><span style='font-family:"Arial","sans-serif"'><a href="http://newgtlds.icann.org/en/reviews/cct/data-tables-guide-29may15-en.pdf">Guide to Data Tables</a> [PDF, 572 KB]<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo6'><span style='font-family:"Arial","sans-serif"'><a href="http://newgtlds.icann.org/en/reviews/cct/data-tables-region-29may15-en.pdf">Data Tables by Region</a> [PDF, 5.03 MB]<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo6'><span style='font-family:"Arial","sans-serif"'><a href="http://newgtlds.icann.org/en/reviews/cct/data-tables-country-29may15-en.pdf">Data Tables by Country</a> [PDF, 4.78 MB]<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo6'><span style='font-family:"Arial","sans-serif"'><a href="http://newgtlds.icann.org/en/reviews/cct/consumer-survey-faqs-29may15-en">Frequently Asked Questions</a><o:p></o:p></span></li></ul></div></div><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width="100%" style='width:100.0%;background:white;padding:0in 0in 0in 0in'><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:3.75pt;margin-left:0in;line-height:15.0pt'><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:#5E5E5E'>This message was sent to <a href="mailto:fahd.batayneh@icann.org">fahd.batayneh@icann.org</a> from:<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:3.75pt;margin-left:0in;line-height:15.0pt'><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:#5E5E5E'>ICANN News Alert | <a href="mailto:communications@icann.org">communications@icann.org</a> | ICANN | 12025 Waterfront Drive Suite 300 | Los Angeles, CA 90094-2536<o:p></o:p></span></p></td><td width="2%" style='width:2.0%;background:white;padding:0in 0in 0in 0in'><p style='line-height:9.75pt'><span style='font-size:7.0pt;font-family:"Arial","sans-serif";color:#5E5E5E'>Email Marketing by </span><a href="http://www.icontact.com/a.pl/144186" target="_blank"><span style='font-size:7.0pt;font-family:"Arial","sans-serif";text-decoration:none'><img border=0 width=32 height=32 id="_x0000_i1027" src="cid:image002.jpg@01D09D16.6966F1E0" alt="iContact - Try It Free!"></span></a><span style='font-size:7.0pt;font-family:"Arial","sans-serif";color:#5E5E5E'><o:p></o:p></span></p></td></tr></table><div><p class=MsoNormal style='background:white'><span style='font-family:"Arial","sans-serif"'><a href="http://app.icontact.com/icp/mmail-mprofile.pl?r=25971199&l=6333&s=MI8Z&m=966754&c=165637"><b><span style='font-size:9.0pt;color:#115880;background:white;text-decoration:none'>Manage Your Subscription </span></b></a><o:p></o:p></span></p></div><p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><img border=0 width=1 height=1 id="_x0000_i1026" src="cid:image003.png@01D09D16.6966F1E0" alt="http://click.icptrack.com/icp/track.php?msgid=966754&act=MI8Z&r=25971199&c=165637"></span><span style='font-family:"Arial","sans-serif"'><o:p></o:p></span></p></div></body></html>